At the head of creatives, the freelance artistic director at the service of your visual identity

The art director, or DA, organizes and follows the deployment of a graphic project. This can be the creation of a video game, the launch of an advertising campaign or the reorganization of a website. Its objective: that the project preserves before all a coherence, in particular from a graphic point of view. For this, a freelance art director is placed at the head of a creative team whose production he manages: graphic designers, model makers, photographers, editors ... He is himself a creative, but associated with an editorial function.

The artistic director is above all a team leader. A freelance art director is aptly named: he was actually trained in graphic arts, and he is able to create visual aids himself. However, the "DA" tends to abandon his graphic tablet and his pencil to turn to an executive function: he is most often in charge of a team, even if he can happen to work alone, and therefore to achieve himself the visuals. It can consist of image professionals (illustrators, model makers, photographers, etc.) and other creatives whose skills are complementary: programmer, editor, etc. Each of these people with different abilities, the objective is then for the artistic director to articulate the productions of all these people to achieve a product that satisfies his client.

This is why freelance art directors, who are also professionals in communication and marketing, can be found in advertising agencies and publishing houses. The press, consulting companies or video games are also very demanding.

The mission of a freelance DA is to ensure the visual deployment of a brand, especially around a project. He works hand in hand with the staff of the customer relations department and with that of the marketing department. When he is an employee, the art director is usually part of the company's communications department. We find in his missions the method specific to creative freelancers: it is to develop, refine and then follow a project to its end:

  • The DA begins by developing some ideas likely to suit what his client is looking for. For this, he has made models or sketches (roughs) of each project. In the animation world, he has a storyboard created.
  • He presents each of these projects to his client, putting the benefits of each one in value. From the point of view of the AD, it is about convincing the customer that the idea is able to fulfill its objectives.
  • Once the project is defined, the DA gives each member of his team his share of the work to be done. The artistic director, for his part, follows the evolution of the project and ensures its coherence.

The artistic direction therefore requires a great sense of organization. You have to be naturally curious, have an undeniable team spirit and a good general knowledge. The artistic sense is inseparable from the profession. Moreover, for a long time, knowing how to draw was compulsory to claim. Today, it is rather the DTP tools (Photoshop, InDesign ...) that are essential, even if knowing how to switch from one medium to another is always a plus.

One must also be diplomatic and know how to accept criticism. Indeed, if no idea of ​​the DA seduces his client, he must resume his work from scratch.

Receive quotes

Tell us what you need to get quotes from skilled freelancers within minutes.

Free, no commission.


Sandrine Fearing
Graphic designer, A...
Philippe Andrevon
Graphic designer, A...
Eléonore Bassin
Artistic director, ...
Julien Rouche
Artistic director, ...
Vincent Negre
Web designer, Graph...
Nicolas Fievet
Web designer, Graph...
Thomas Lieuvin
Stylist, Artistic d...
Mickael Aymé
Web designer, Graph...
Alexandre Pillot
Web designer, Graph...

This page presents an excerpt from the 404Works Freelance Directory in the Artistic director category. Click on the link below to access the complete list of freelancers.

Browse Artistic director freelancers


Réalisation d'une pochette A4 et brochure ...
Commentaires  17 proposals
Production contenu visuel publicités Faceb...
Commentaires  26 proposals
Identité visuelle
Commentaires  57 proposals
Freelance graphiste exécution
Commentaires  16 proposals
Logo pour société
Commentaires  23 proposals
Direction artistique marque
Commentaires  25 proposals
Branding Activité Photo
Commentaires  21 proposals
Logo marque
Commentaires  40 proposals
Styliste courant juillet
Commentaires  19 proposals
Dessin animé (urgent)
Commentaires  16 proposals

This page presents an excerpt from the 404Works projects in the Artistic director category. Click on the link below to access the complete list of projects.

Browse Artistic director projects

They trust us

Centre Pompidou
Radio France
Vente privée
Bouygues Telecom
La ruche qui dit oui
Go Sport
Relais & Chateaux
My Little Paris
Veuve Clicquot


Celine B.

A very handy tool to find freelancers! The answers are fast. I recommend.

note 5/5
Dominique C.

I like the simplicity of the site, very friendly platform and especially very active.

note 5/5
Angelique C.

Easy to use, I found my provider to solve my problem in a few minutes.

note 5/5

How it works?

1 Post a project
Post a quote request, it's free and without commitment.

2 Receive proposals
You are notified by email as soon as a freelance responds.

3 Discuss and negotiate
Compare offers and negotiate through private messaging.


Direct and free connection with the best freelancers. Without commission.

Post a project

Register as a freelancer

By continuing your visit to this site, you accept the use of cookies (and pancakes).


645 freelancers online now. See connected profiles