Portfolio
Experiences
Digital Marketing Manager
Sanofi Pasteur, du 01/10/2017 au 30/06/2018
Sanofi Pasteur, du 01/10/2017 au 30/06/2018
This is a short-term assignment as the Manager of the Digital and Multichannel activities for the French branch of Sanofi Pasteur.
- Deploy a customer engagement plan with digital channels
- Prepare an online training for pharmacists
- Gather pediatric communities in an online platform
- Establish partnership with innovative Health actors
Multichannel & Digital Marketing Manager
Sanofi Pasteur, du 01/09/2014 au 13/07/2018
Sanofi Pasteur, du 01/09/2014 au 13/07/2018
My role as the CEE (Central and Eastern Europe) Digital Marketing Manager was to deploy the digital marketing strategy at the regional and local levels through various activities:
- Promotion via Google AdWords and Facebook Ads
- Integrate paid advertisement in customer conversion funnels
- Create a Dasbhoard for lead generation and Conversion tracking
- Develop travel health business in selected countries
- Correlate digital marketing data with sales data
Junior Digital Project Manager
Publicis, du 07/01/2013 au 30/06/2013
Publicis, du 07/01/2013 au 30/06/2013
As a Junior Digital project manager, my role was to run projects across web and mobile environments for the website maviencouleurs.fr
- Implement Google AdWords campaigns with lead generation objectives
- Analyze Facebook Ads results
- Develop a unified dashboard from several data sources (email campaigns, Google Analytics, several AdServers etc)
- Update mobile apps
- Coordinate webdesigners and developers
- Various webmastering activities in Drupal
Educations
emlyon business school
MSc in Management, de 2011 à 2014
MSc in Management, de 2011 à 2014
