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The art director, or DA, organizes and follows the deployment of a graphic project. This can be the creation of a video game, the launch of an advertising campaign or the reorganization of a website. Its objective: that the project preserves before all a coherence, in particular from a graphic point of view. For this, a freelance art director is placed at the head of a creative team whose production he manages: graphic designers, model makers, photographers, editors ... He is himself a creative, but associated with an editorial function.



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