Definition and integration of triggers campaigns to retarget the leads (couriers) at each step of the onboarding in a global level (23 countries) Management of regionals CRM to develop and improve the leads (couriers) retargeting campaigns (content adaptation, monitoring campaigns results and AB test) Managing eCRM projects : Referral and reactivacion campaigns for couriers, development of automate eCRM process (Via Braze and Zapier) ... Integration, development and monitoring of an AB testing tool

Continuingly enhance and develop the CRM and loyalty strategy of the company Defining the communication planning and overseeing the development and implementation of marketing campaigns on the French and international markets : emailing, texts and push notifications Implementing lead generation campaigns: emailing campaigns, contests Managing eCRM projects: triggered campaign development and process improvements and optimizations Monitoring and analysing campaign results

Managing webmarketing projects : website creation, blog creation, SEO monitoring Defining the communication planning : website, blog, SEA, eCRM, community management Business development : partnership and tour operator Customer relationship management : check-in/ check-out, process improvements and optimization