Description
Hello, I work as an independent Consulting Director & Consultant.
I have worked for many years in retail, mass distribution and specialized distribution. With this experience of traditional and offline business, it is natural that my career has taken a "digital and omnicanal" orientation! First with the creation of an e-commerce platform in the sector of motorhome accessories, motorcycle equipment and car parts. Then I worked as an e-commerce manager for various major advertisers in the Lille area. Then I joined a digital marketing agency (WAX interactive / SQLI Group) for which I held the positions of project manager, practice leader e-commerce and more recently consulting director. I worked on different customer issues in several sectors (luxury, retail, services, B2C, B2B), especially on e-Commerce and traffic generation, data, positioning strategy, loyalty, customer relationship (CRM / Marketing automation), e-Reputation.
I have a 360° approach of all the levers that can be activated to roll out the strategy and reach the set objectives. My holistic vision, a strong cross-functionality as well as a Customer centric thinking, bring value to the way I approach issues. My action plans are concrete and operational. If your project is already defined and advanced, I can also manage it.
I have orchestrated numerous projects for the creation and redesign of websites and platforms for major international accounts.
Design thinking is the method I apply during the framing phases.
Openness and a unifying spirit allow me to manage functional teams in project and/or hierarchical mode. Perfectly at ease in international environments (English, French).
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