I am a multilingual communication and marketing expert who has accompanied more than 60 organizations active in the fields of education, energy, automotive, NGOs, technology, sustainability, F&B, FMCG, hospitality, real estate, sports, and finance.

My expertise is based on 19 years of professional experience in communication, marketing, press relations, public relations and management as well as 6 years of studies in communication, marketing and business administration. I bring skills, in the fields of the development and implementation of communication and digital marketing strategies, the design of advocacy, the development of budgets, the management of investments, leadership, management of the relationship with stakeholders as well as team cohesion.

Client portfolio includes: Moroccan Ministry of Education, Microsoft, Moroccan Ministry of Sustainable Development, Emirates, The Mohammed VI Foundation for the Promotion of Social Works of the Education and Training, The Coca Cola Company, the National Road Safety Agency, Unilever, Shahid, MBC, Oppo, OCP, the National Initiative for Human Development, Crédit Agricole du Maroc, Toyota, Al Omrane Group.

Areas of expertise:
• Communications strategy, planning and execution
• Digital marketing
• Thought leaders profiling, crisis and reputation management
• Stakeholders and donors’ management
• implementation of convincing pleas
• Public and press relations management
• Media and influencer relations management
• Events organization